Situated on St.Annes Promenade, this stylish hotel overlooks the Irish Sea and St.Annes Beach, and offers stunning interior decor and quality furnishings. The hotel is owned and run by the Croston family and has been for over 3 generations. All bedrooms have been completely refurbished for 2008 to create 45 new boutique rooms with 42 inch plasma TVs with 100 channels and Egyptian cotton quilts. Blackpool's entertainment is on your doorstep, including the 3 piers, Pleasure Beach, shows, the circus and more. You can also use Nivens Health Club, enjoy a game of squash or the relax in the sauna, jacuzzi and pool. There are 3 gyms plus a poolside bar that serves a selection of refreshments throughout the day.